SAP CRM Marketing attribute of BP

SAP CRM Marketing attribute is an important topic in SAP CRM Marketing. It allows collecting extra information on different SAP CRM Data Master like Business Partner.

As the topic of Marketing Attribute is huge, this post will focus only how to read SAP CRM Marketing Attribute of BP (Business Partner).
All the technical side will be explained with BAPI, SAP CRM Tables and a Sample ABAP Code.

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SAP CRM Business Partner with SAP CRM Tables and BAPIs

SAP CRM Business Partner are the key object in CRM because the aim of CRM is to give a 360? view of customer and vendor . It is oriented on Business Partner.
All the party are modelized as?SAP CRM?Business Partner (BP).

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